BLACKPINK’s Jisoo named Tommy Hilfiger’s latest brand ambassador

    blackpink jisoo

    Tommy Hilfiger has named BLACKPINK singer and actress Jisoo as its latest brand ambassador.

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    The American luxury clothing brand announced Jisoo’s ambassadorship with a new campaign video that follows the singer as she walks through New York City, before a bus featuring her on a Tommy Hilfiger advertisement passes by.

    “Partnering with Tommy is a dream come true,” said Jisoo, per WWD. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”

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    Meanwhile, Tommy Hilfiger called the singer an “undeniable force in the world of K-pop”. Hilfiger added: “Her confidence, serenity and powerful presence truly set her apart, showcasing a style that is uniquely her own. She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family.”

    The announcement comes a little over a month after Jisoo attended Hilfiger’s Spring 2025 fashion show during New York Fashion Week in September. At the time, the singer posted several carousels of herself wearing the brand on Instagram.