Taylor Swift’s The Life Of A Showgirl is doing numbers. Upon its arrival last Friday, the pop star’s 12th proper studio album quickly broke the one-day vinyl sales record, and broke the record previously held by Adele’s 25 for biggest listening week. Those numbers, however, included streaming. Now, The Life Of A Showgirl holds the record for the most single-week physical and digital sales in the modern era, Billboard reports. A lot of that might be to do with the 34 variants Swift is selling.