Photo courtesy: KOZ Entertainmen

BOYNEXTDOOR have returned with their 5th EP The Action. The new release encapsulates the group’s confident attitude and ambition to keep moving forward, while showcasing their refined artistry and signature storytelling.

True to BOYNEXTDOOR’s identity, The Action paints an authentic portrait of youth unafraid to take chances. The members express their thoughts and emotions through self-written lyrics across all tracks, from the creative struggles of “Live In Paris,” to musical camaraderie in “JAM!,” emotional turbulence in “Bathroom,” and the tender realization that love has faded in “As Time Goes By.” The lead single “Hollywood Action” radiates boldness and self-assurance, embodying the group’s confidence and free-spirited energy.

The EP also highlights the group’s deepening creative involvement, with JAEHYUN, TAESAN, and WOONHAK joined by LEEHAN in songwriting credits for the lead single, marking another step forward for BOYNEXTDOOR as self-producing artists who turn everyday stories into music. Across the EP, the members double down on their self-written lyrics and hands-on production, refining a sound that is raw, direct, and unmistakably their own. This creative growth perfectly aligns with the album’s core message of courage and self-improvement.

“Hollywood Action” channels the confidence of a Hollywood star, driven by the group’s trademark raw and relatable lyrics. Backed by a swing rhythm and upbeat brass section, the song blends smooth vocals, rap verses, and witty lines to create an exhilarating, movie-like soundscape.

In the accompanying music video, BOYNEXTDOOR transform a fictional film set into a vibrant stage of boundless energy. RIWOO and WOONHAK perform while dodging laser beams, JAEHYUN and LEEHAN move to the rhythm behind on-set actors, TAESAN exudes effortless charisma, and SUNGHO makes a surprise appearance on a bus stop ad, striking a bold pose. The video combines playful acting, striking visual effects, daring camera angles with dynamic choreography, amplifying the group’s on-screen presence. By blending realistic urban settings with surreal, cinematic moments, the video captures BOYNEXTDOOR’s imaginative storytelling at its best.

The concept also ties seamlessly with the group’s pre-release storyline, in which BOYNEXTDOOR portrayed members of a film production crew called ‘TEAM THE ACTION,’ ambitiously preparing to present their work at the fictional Chicago Film Festival. In the music video, their cinematic journey comes full circle as ‘TEAM THE ACTION’ walks the red carpet and celebrates their win—a narrative brought to life through scenes filmed on location in Chicago.

BOYNEXTDOOR continue to solidify their position as K-pop’s authentic new wave. With their previous EPs 19.99 and No Genre, the group achieved back-to-back million-seller milestones, with No Genre recording a 54% jump in first-week sales over its predecessor. All four of the group’s previous EPs entered the Billboard 200, underscoring their rapid global ascent. Following their successful first tour BOYNEXTDOOR TOUR ‘KNOCK ON Vol.1’—spanning 23 shows across 13 cities—and their performance at Lollapalooza Chicago, the group now continues their momentum with The Action, marking yet another milestone in their journey.

BOYNEXTDOOR's new EP The Action is now available on all streaming platforms worldwide.

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