Late last week, BTS leader RM (Kim Namjoon) delivered a historic keynote speech at the APEC CEO Summit in Gyeongju, South Korea, becoming the first K-pop artist to address the global economic forum. His remarks centered on culture, creativity, and Korea’s growing soft power. RM said that K-pop’s success came from respecting diversity and embracing world cultures while maintaining Korea’s unique identity. Comparing Korean pop culture to bibimbap, he explained that K-pop blends “Korea’s unique aesthetics and emotions with global elements like hip-hop, R&B, and EDM,” showing that collaboration without borders creates harmony.
He described BTS’s own journey as an “experiment” — testing whether music sung in Korean could succeed globally. Facing early skepticism, the group overcame barriers through “borderless solidarity” through the power of their global fandom, ARMY, who communicated beyond language and nationality. RM emphasized that BTS’s story represents how art can unify people. He said that “ARMY was the power that broke down those barriers” and added that culture flows like a river — changing form but staying true to its source. His message of “no borders, no limitations” resonated at a summit largely focused on trade and cooperation, reminding leaders that creativity and cultural openness can also drive progress. RM’s APEC appearance was both a proud moment for South Korea and a powerful statement of K-pop’s influence on global dialogue, positioning culture as a bridge between nations.
— Karen Mwenda
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