The six-member group — SHOTARO, EUNSEOK, SUNGCHAN, WONBIN, SOHEE, and ANTON — got an early look at Samsung's latest innovations on January 4, two days before the official opening of the world's largest consumer electronics exhibition. Among the showcased products was the highly anticipated Galaxy Z TriFold, Samsung's newest breakthrough in foldable mobile technology.

For RIIZE, signed to SM Entertainment and RCA Records, the experience represented a significant milestone in their rapidly growing career. The group joins an elite roster of K-pop acts who have partnered with Samsung, including industry giants BTS and BLACKPINK.

"It felt exciting and surreal to see our music and music videos featured at 'The First Look', part of the world's largest exhibition," RIIZE shared. "Being invited by Samsung Electronics and attending as both brand ambassadors and representatives of K-pop makes the moment even more meaningful for us. We hope RIIZE's music can continue to reach even more people through new and creative ways."

The event featured RIIZE's music prominently throughout the showcase, including their hit single "Boom Boom Bass" and the music video for "Fly Up," which has garnered over 51 million views.

The partnership goes beyond typical brand ambassador duties. Samsung Electronics' President and Chief Design Officer, Mauro Porcini, reflected on a meaningful conversation he had with member ANTON during the event.

"We often see K-pop artists as distant icons, symbols of extraordinary success and powerful pop culture creators," Porcini shared on his personal Instagram. "But talking with ANTON, I discovered the deeply human side of this band and of the people behind the spotlight."

Porcini was particularly moved when ANTON later posted about their conversation. "That, to me, was the purest expression of what we talked about: confidence paired with humility, kindness, empathy, and genuine openness," he noted, congratulating the group and wishing them "continued success and inspiration for decades to come."

RIIZE's collaboration with Samsung extends across multiple platforms and initiatives. The group is promoting the brand through various projects, including the music video for their first full-length album Odyssey, a Galaxy Watch8 commercial, SmartThings social content, and a Samsung Health global music project.

At Samsung's standalone exhibition hall, open through January 7, CES attendees can experience AI-powered sound technology featuring RIIZE tracks like "Boom Boom Bass" and "Fly Up" on products including the Music Studio 5 speaker and The Freestyle+ portable projector.

As RIIZE continues to build momentum in the global music market, their partnership with Samsung positions them at the intersection of entertainment and technology innovation — a fitting alliance for a group whose name represents "Rise and Realize" in the world of K-pop.