
Pete Townshend has hinted at new music from The Who, and the band’s frontman Roger Daltrey has announced a solo tour.
Rumours of new music from the rock giants follow on from the guitarist recently signing a deal with Primary Wave, an agreement that will see them work together on “the exploitation of his name, image, and likeness and the development and exploitation of future creative projects” (via Far Out).
Outlets including Variety have speculated that the deal involved a nine-figure sum, and Primary Wave have said they believe the potential when it comes to “branding and content opportunities” is “boundless”.
They also added that they are working with the guitarist to “establish a footprint across social media channels”, and Townshend has said that the deal is both “a joy for me” and will help him move “forward with my creative and performative work”.
“Their entire team exhibit an energy that is truly stimulating. Challenging too. I need that,” he said. “I write songs, stories and poetry, and even draw and paint almost every day of my life. I work with musicians and other creatives, and spend a lot of my time building charitable solutions for organisations that help young creative people grow and succeed in this very hard time. Music is my main medium.”
In his statement, Townshend also added that there could be more to come from The Who – despite them playing their final-ever live shows last year.
Just Announced: PETE TOWNSHEND, AWARD WINNING CO-FOUNDER OF LEGENDARY ROCK BAND THE WHO, PARTNERS WITH PRIMARY WAVE MUSIC
Read More: https://t.co/7QDbQyWmrI pic.twitter.com/bewttVwiPZ
— Primary Wave (@primarywave) May 14, 2026
“Then there is Roger [Daltrey] and all my friends and colleagues in and around The Who. We are always trying to come up with SOMETHING special, and God Willing will continue to do that, hoping one day we can astound you the way we used to,” the guitarist shared.
It isn’t clear what exactly the band may have planned, although the hopes of more news from them has been circulating since the guitarist told fans at the final show of their 2025 farewell tour that he was “sure we’ll get up to all kinds of mischief” and will continue to “do stuff together”.
The updates from Townshend arrive as Who frontman Roger Daltrey has confirmed a new solo tour.
Shows will take place across the US later this year, and see him play a range of material from his extensive back catalogue. The stint follows on from his semi-acoustic solo dates – which took place the year before The Who’s Farewell tour – and has been dubbed ‘A Great Night Out’.
Joining him will be guitarists Simon Townshend and Doug Boyle, mandolin player Billy Nicholls, percussionist Jody Linscott, bassist John Hogg and more.
Dates kick off August 23 at the Mesa Arts Center in Mesa, AZ, and run through September – including a rare Daltrey performance at New York City’s The Town Hall on September 27.
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