Hyundai Card announced on May 21 that 'tickets for Hyundai Card Super Concert 28 The Weeknd' sold out in approximately 35 minutes after ticket sales opened.

Returning after a three-year hiatus, Hyundai Card Super Concert has drawn significant attention as The Weeknd, who first visited Korea in 2018 through Hyundai Card’s Culture Project, returns to meet Korean audiences once again—this time as one of the world’s biggest pop stars.

Ticket sales were held in two rounds: a presale for Hyundai Card members and a general sale. The presale for Hyundai Card members began at 12 p.m. on May 20 and sold out in 40 minutes, at 12:40 p.m. The general sale, which began at 12 p.m. on May 21, also sold out completely in 35 minutes. The maximum number of concurrent users reached 1.3 million, demonstrating The Weeknd’s immense influence as one of the most prominent global pop stars of the 21st century.

'Hyundai Card Super Concert 28 The Weeknd' will be held over two days, on October 7 and 8, at Goyang Stadium.

“We are preparing to deliver a distinctive concert experience unique to Hyundai Card Super Concert, in response to the tremendous interest shown in the series’ return after three years,” a Hyundai Card official said.

Launched in 2007, Hyundai Card Super Concert is Hyundai Card’s flagship culture marketing brand. The series has presented performances by world-renowned artists such as Beyoncé, Paul McCartney, Coldplay, and Bruno Mars, helping elevate Korea’s live concert culture.