Poshmark, the leading fashion marketplace where style comes alive through discovery and community, today announced an exclusive collaboration with alt-rock artist, producer, and DJ, LØREN. Known for his edgy aesthetic and his genre-bending work writing and producing for global superstars like BLACKPINK and G-Dragon, LØREN is opening his personal archives to fans for the first time. The partnership features two exclusive closet drops of 85+ unique items and immersive Posh LIVE shopping events hosted directly on the Poshmark app.
As part of this collaboration, LØREN will debut his new song, "EMERGENCY" through label AYLA during his second LIVE Show.
Available exclusively through LØREN’s Poshmark closet, the limited-time releases highlight the interwoven nature of music and style. The collection features iconic pieces from his personal wardrobe, including tour outfits, exclusive merchandise, and curated vintage finds that reflect his signature alt-rock and punk-inspired looks.
"Every piece of clothing I own has a story, and so much of my personal style has been shaped by the thrill of discovering secondhand pieces because true style is found, not manufactured," said LØREN. "Partnering with Poshmark is a way for me to share a piece of myself with my fans. I’m excited to connect with them in real-time, share these curated pieces, and support a cause that means a lot to me."
Bringing the collaboration to life, Poshmark will host two exclusive Posh LIVE shopping events featuring LØREN broadcasting directly from Poshmark Headquarters. Viewers can interact with LØREN as he shares the stories behind his curated pieces, experiencing a new blueprint for fan engagement that bridges the gap between the music world and social commerce.
Event Details (all times PST):- First Closet Drop: Wednesday, May 27 at 9:00 AM
- LIVE Show 1 styled by SLOPHIA: Friday, May 29 at 3:00 PM
- Second Closet Drop: Wednesday, June 3 at 9 AM
- LIVE Show 2 styled by SLOPHIA: Friday, June 12 at 3:00 PM PST
"Poshmark is the destination to discover your next style era, placing personal taste at the center of the shopping experience," said Heather Friedland, Chief Product Officer at Poshmark. "We are thrilled to partner with LØREN, an artist whose authentic love for vintage pieces mirrors the passion of our community. As the leading hub for style inspiration, we are making it easier than ever for fans to connect directly with the artists they admire and find sellers who share their specific aesthetic."
To shop the collection and tune into the exclusive Posh LIVE events, download the Poshmark app and follow LØREN’s closet at loren_official. To stream "EMERGENCY," visit https://aylaimg.lnk.to/LORENEMRGNCY - out on streaming services June 12th midnight local store-turn, music video June 13th at midnight PST.
A portion of the proceeds will go directly to MusiCares to support the health and welfare of the music community.
