iiso released her new single “Best Friend.” Capturing the emotions of having a crush on a close friend, the track was produced by Mura Masa himself, making it a particularly notable collaboration between a global producer and a Korean solo artist.

The addictive hook, playful melodies, and contrasting hard-hitting drum sounds intuitively showcase the UK-inspired sonic direction iiso has been pursuing.

While the song initially feels like an innocent confession, beneath its bright and charming mood lies the subtle anxiety and emotional complexity of unrequited love, woven throughout the track. The mix was handled by Humming Urban Stereo(HUS), whose signature multidimensional and dreamy sound further completes the song’s atmosphere.

The music video reunites iiso with director Lafic, who previously worked on her single “Salad Days.” Through his refined visual sensibility, the video further amplifies iiso’s uniquely distinctive mood and aesthetic.

iiso is a Seoul-based artist who has built her own world by expressing music, fashion, and visual art as one unified language. With dreamy vocals, refined melodies, and a modern reinterpretation of Y2K and alternative sensibilities, she creates a truly distinctive atmosphere.

As a singer-songwriter, producer, and creative director, iiso personally produces most of her own releases while also directing the visuals, styling, and artwork surrounding her projects. Her work combines polished pop sounds with sophisticated aesthetics, resulting in an immersive experience and a strong artistic identity.

Positioning herself between the Korean underground scene and global internet culture, iiso continues to blur the boundaries within music, emerging as one of the most exciting next-generation artists to watch.

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