LEGO and Olivia Rodrigo have joined forces for a new collection, which references her iconic looks and stories from across her career.
Dubbed the LEGO Editions Olivia Rodrigo collection, the new range is made of five new pieces, and makes the singer the first ever music artist to receive multiple dedicated LEGO sets.
All five new products were made in collaboration with Olivia, and make nods to both her iconic on-stage moments through the years and her Filipino heritage, as well as featuring some easter eggs.
Designed for fans between the ages of nine and 14, the collection includes the ‘Olivia Rodrigo Vinyl’, which is a 360-piece set that features hidden references from across the pop star’s career. As well as looking back at all three of her chart-topping albums, it also contains clues about “what’s still to come”.
There is a 400-piece set ‘Flower Bouquet’ too, which is made predominantly of purple pieces and makes Rodrigo the first person to get their own personalised set of LEGO flowers, as well as a ‘Concert Moon’ set which is 670 pieces and features hidden drawers, picture holders and concert-inspired details.
Other new collections include the ‘Secret Storage’ set with 1085 pieces that bring together some of the ‘Deja Vu’ singer’s most recognisable symbols – including her guitars, her megaphone from the ‘GUTS Tour’ and her lyric books – and a ‘Dual Guitar’ set, which is a huge 1228 pieces and features some secret storage compartments with hidden messages for fans to find.
“I’ve always loved hiding little details and meanings in my music and videos, so working with the LEGO team to bring something that fans can actually build and explore together has been so exciting,” said Rodrigo.
“There are so many pieces of my world inside these sets – little nods to songs, memories, outfits and moments that mean a lot to me.”
Julia Goldin, Chief Product & Marketing Officer at the LEGO Group added: “Olivia Rodrigo has created a world that fans feel deeply connected to – one filled with emotion, individuality, creativity and discovery.
“With this collection, we wanted to celebrate the passion Olivia brings to every lyric, every hidden clue and every album, while giving fans a meaningful way to connect with her. This collaboration is about more than recreating moments – it’s about inspiring fans to build, explore and express themselves through storytelling and creative building.”
The full collection launches globally August 1 at LEGO.com, LEGO stores and selected global retailers, and prices range from $29.99 (£22) to $119.99 (£90). Visit here to pre-order.
Rodrigo just dropped her latest album ‘You Seem Pretty Sad For A Girl So In Love’, which landed on our Best Albums of 2026… so far list and earned a four-and-a-half star review from NME upon release.
“Here is a major popstar who is not afraid to get weirder and more wonderful, to give even more of themselves over in their art,” it read. “‘You Seem Pretty Sad For A Girl So In Love’ is undeniable evidence of Rodrigo’s growth: as a songwriter, composer, and as a human being.”
The singer is set to embark on a giant world tour in 2027, including a whopping 8 nights at London’s O2. These will be her only UK headline dates so far. Devon Again, Die Spitz, Grace Ives, The Last Dinner Party and Wolf Alice will serve as special guests.
Since her third album dropped, the singer has also launched Daisy Chain Fields, a new all-female festival featuring Chappell Roan, Bikini Kill, Doechii, Garbage and more, and confirmed a new collaboration with Fortnite.
The post LEGO and Olivia Rodrigo team up for new collection appeared first on NME.
