Iron Maiden have sold 50 per cent of the rights to their likenesses and their music to Pophouse Entertainment.
The company is an investment firm known for its development of brand-building activities across the music and entertainment sphere, including the groundbreaking ABBA Voyage show in London. It is also involved in the upcoming avatar production with KISS.
A press release recently confirmed that the brand had secured a new deal with heavy metal pioneers Iron Maiden, and outlets including Billboard and Consequence have gone on to share further details of the agreement.
They outline that the sale includes 50 per cent of the rights to Iron Maiden’s music and to the band’s likenesses. It also comes following a previous collaboration between the band and the entertainment company, where they joined forces for a collection at the Infinite Dreams Museum, exploring the band’s history.
“I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped,” said longtime Iron Maiden manager Rod Smallwood.
