88rising, the pioneering and internationally-renowned music and media company globally amplifying Asian talent and culture, and Goldenvoice, the leading West Coast concert promoter, have announced Toyota and Sephora as the official brand partners for the 2026 edition of Head in the Clouds Music and Arts Festival. The festival is set to take place over one day at Brookside at the Rose Bowl in Pasadena, CA, on August 8th.
GA passes start at $179, and VIP passes start at $329. 1999 Club pricing is $479. Prices include all service fees & taxes and are available for purchase HERE.
Head in the Clouds 2026 will include the festival staple Toyota Music Den, a performance stage located within the Toyota booth on-site featuring intimate performances and artist meet-and-greets, delivering the hottest artists on thir path to global success. The Head in the Clouds rendition will include highly anticipated performances by Tiffany Day (DJ Set), Autograf, Rhea Raj (DJ Set), and Ylona Garcia. The Toyota Music Den will feature Music Will, the largest nonprofit music program in U.S. public schools that centers student voice, supports teacher agency, and breaks down the barriers that have long limited who gets access to music in school. The Music Will Foundation will present an opening performance featuring students from John Marshall High School. The set will be co-produced by creative producer Dan Matthews and will open the Toyota Music Den Stage.
Additionally, Sephora will bring a curated selection of Korean Skincare to the Rose Bowl, through its dedicated “Sephora K-Beauty Marketplace”, featuring Innisfree, Laneige, and Glow Recipe, available on-site throughout the weekend.
2026 is gearing up to be another major milestone for Head in the Clouds, with a lineup that boasts international superstars, showcasing the global reach of music from the Asian diaspora. The festival will be headlined by Best New Artist GRAMMY-nominated KATSEYE, who will be joined by Japan’s finest Hip-Hop/R&B group XG, the acclaimed South Korean rapper Dabin.kr (performing for the first time in the US under his new moniker), visionary R&B singer-songwriter UMI, Jay Park-produced K-Pop boy group LNGSHOT, acclaimed South Korean girl group KiiiKiii, and much more.
The festival recently revealed this year’s official food and beverage lineup, populating the Rose Bowl with a variety of good eats and putting a spotlight on some of the best Asian-centric food in the LA area, with an emphasis on small and family-owned businesses.
This year’s list of all-Asian vendors includes the hand-pulled artisanal noodle eatery Bang Bang Noodles, South Korean fried chicken joint Chimmelier, Korean BBQ tacos provided by Kogi, The Boiling Crab’s signature Louisiana-inspired Cajun seafood boil, and Pasadena-favorite Southeast Asian kitchen Bone Kettle. Additional highlights include the Vietnamese hot spot Banh Khot Lady, plant-based comfort food eatery Gokoku, Bistro Na’s’ exquisite flavors of the Qing Dynasty, Japanese convenience store-inspired bites and beverages by Sandoitchi, and Wagyu smash burger haven Burger She Wrote. The full list of vendors can be found on the official Head in the Clouds App.
Food and beverage partners include Coca-Cola, Soonhari, Panda Express, UG Tea, Beatbox, Hennessy, Hot Boy Chili, JFC International, Lollipop Star, Don Julio and Sapporo. Additional partners include Cash App, Dragonball Xenoverse 3, LA Metro, JINS Eyewear and Asian American Girl Club. The full list of partners can be found on the official Head in the Clouds App.
For any media requesting to attend the festival, please apply HERE by Monday, July 27th at 5PM PT.
Previously bringing its unique programming to New York, Jakarta, Manila, China, along with several hugely successful events in Los Angeles, Head In The Clouds has developed a sterling reputation as “the premiere music festival for Asian talent in the US” (UPROXX) by consistently delivering fun and impactful celebration of Asian-centric music, art, and cuisine.
