K-pop breakout sensation group OURBIRTHDAY brings a catchy new signature whip-hop fusion to their latest single, “SQUEEZY.”
Fantastically danceable with a more old-school-leaning sound, their recent debut as a group has racked up an immense 5.9 million views over the last two days, since the release of their music video for “SQUEEZY.”
But it’s not just their vocals or the seven unique highlights for each member. This fifth-generation K-pop artist is one of JYP’s ridiculously talented groups of dancers as well. Watching them perform is a must-see experience to really feel the energy behind the song.
Turning any regular moment to a celebration, the track “SQUEEZY” is a smash hit follow-up to their pre-debut journey, having released “HUNGRY (Side A)” not long ago. Already making waves, they’re JYP Entertainment’s first new girl group since NMIXX four years ago.
And how does it fit their bubbly, snappy, upbeat sound?
The name “OURBIRTHDAY” embodies each members’ energy as they embrace each day with the same freedom and exhilaration as a birthday. Every new day is stil fresh, fun, and call to celebrate. With seven distinct personalities, that takes you on a musical journey of seven special lenses to enjoy that energy through as their pleasantly unpredictable flow unfolds. More than just a day on the calendar, “Birthday” is also representative of a time when people can feel at their happiest and be completely true to themselves. The members are made up of the young and immensely talented Cho Hyejin, Baby, Achiraya, Kuk Chorok, Shin Hyewon, U, and Kilala.
The seven members’ distinctive and free-spirited yet synchronistically harmonious choreography among them is what creates a dazzling visual impact perfect for their sound. With touches of playful, witty kitsch along with their charming confident attitudes, they’re quickly on track to electrify and stun the global K-pop scene.
Written by Samson Winsor
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Rock the Pigeon is an independent music and culture blog dedicated to uplifting emerging artists, spotlighting underrepresented voices, and sharing fresh sounds across genres. Since 2012, we’ve been celebrating creativity, authenticity, and the stories behind the songs.
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