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The sibling duo follow up their viral hit “MUKKBANG!” celebrating celebrity food culture, joined by Korea Grandma, ahead of live shows in Singapore and Taipei
Courtesy of Pacific Music Group
Tokyo / Hong Kong / Los Angeles Pacific Music Group (PMG), the Pan-Asian entertainment powerhouse founded by veteran executive Jonathan Serbin, NE-YO, Sonu Nigam, and MC Jin and its hip-hop imprint Family Style Records today present “Yummy 88,” the second single and music video from Korean hip-hop brother-sister duo Lil Cherry & GOLDBUUDA this year, out now. The release marks the long-awaited follow-up to “MUKKBANG!” the pair’s viral smash from six years ago that first put their food-vlogging-meets-hip-hop obsession on the map. Watch here.
Where their last single “DRESS2KILL” blended high octane hip-hop energy with alternative pop, “Yummy 88” leans into an in-your-face beat, Dirty South chanting, hypnotic synths, and heavy bass – an anthem for anyone who chooses indulgence over discipline, and means every bite of it. Behind the boards is Jahlil Beats, the hitmaker whose fingerprints are on records for Meek Mill, Rick Ross, and Wale.
Courtesy of Pacific Music Group
The music video is out now alongside the track, turning a chaotic kitchen into a performance stage, with Lil Cherry and GOLDBUUDA leading a sibling cook-off alongside a crew of chefs, bringing their signature food-centric world to life through bold visuals, choreography and their own special sauce. The video also features Korea Grandma (Park Makrye), the internationally beloved food influencer with 1.4 million Instagram followers, known for her infectious laugh and unbothered charm. She appears in the video as a judge for a follow-up sibling cook-off.
The duo takes the energy from the kitchen to the stage with two upcoming Asian show dates: an exclusive song debut at Bae’s Cocktail Club in Chinatown, Singapore on September 12, followed by a release party on September 25 at PLAYBACK, Capella Hotel Taipei — a Japanese-style live music and vinyl bar known for its inventive cocktails and live sets, providing a fitting stage for the duo to bring “Yummy 88” to Taipei for the first time.
“Yummy 88” marks Lil Cherry & GOLDBUUDA’s second release under Family Style Records, the Pacific Music Group imprint led by MC Jin, the legendary Chinese American rapper, dedicated to connecting Asian talent with global audiences through hip-hop and cross-cultural collaboration.
Launched during AAPI Heritage Month, Family Style Records marks a major new chapter for Pacific Music Group as the company continues expanding its global vision for hip-hop, culture, and cross-border collaboration. Focused on boundary-pushing voices from across Asia and beyond, the imprint was created to connect Asian talent with worldwide audiences through authentic storytelling, artist development, and music that moves across cultures.
Led by MC Jin, Family Style Records was built to give Asian artists a presence in the hip-hop space while spotlighting the next generation shaping the future of global culture. With a roster that blends different sounds, styles, and creative influences, the label is focused on artists who are carving out their own lane and building audiences worldwide. Founded by NE-YO, Sonu Nigam, MC Jin, and former Warner Music Asia Co-President Jonathan Serbin, Pacific Music Group continues to grow its international presence through artist development, creative partnerships, and collaborations that connect music scenes across Asia and the West.
“Yummy 88” is out now on all platforms.
Pacific Music Group is a next-generation music company founded in 2025 by NE-YO, Sonu Nigam, MC Jin, and Jonathan Serbin. Headquartered in Hong Kong with a Pan-Asian presence, the company is committed to developing global careers from Asia and fostering cultural exchange between East and West. In 2026, Pacific Music Group significantly expanded its global roster with the addition of two marquee artists. The label welcomed Tiffany Young — K-pop icon, former member of the legendary SNSD/Girls’ Generation, and acclaimed solo artist whose influence spans Asia, North America, and beyond, marking a major milestone in PMG’s mission to bridge Eastern and Western music cultures at the highest level. Pacific Music Group also announced its exclusive partnership with Stage Zero as Asia Manager and Worldwide Label for TaTa Taktumi, the highly anticipated project developed under the creative direction of multi-Grammy-winning producer Timbaland. The signing underscores PMG’s commitment to aligning with the most visionary talents and creative forces shaping the future of global music. Pacific Music Group supports emerging and established artists through world-class production, strategic promotion, and mentorship from industry icons, building careers that transcend borders and resonate on a worldwide stage.
Spearheaded by Asian-American Rap pioneer MC Jin, Family Style Records marks Pacific Music Group’s latest step in building a stronger pipeline between Asia and the global Hip Hop market. With a diverse roster that includes Korean alternative Hip Hop siblings Lil Cherry & GOLDBUUDA, 13-year-old Indonesian Rap prodigy NADA, Japanese-Indian rapper Big Deal and Chinese-American breakout star Khantrast (Asia management), MC Jin and his family of artists embark on a powerful new chapter rooted in culture, innovation, and global reach. As cultural influence continues to rise across Asia, Pacific Music Group stands at the forefront of a new era connecting artists, audiences, and communities worldwide.
Lil Cherry & GOLDBUUDA are a Korean sibling duo redefining genre, identity, and creative independence within the global music landscape. Known for their raw emotional storytelling, avant-garde visuals and fashion, and fearless sonic experimentation, the pair seamlessly blend hip-hop, alternative pop, kpop with electronic textures and underground aesthetics into a sound uniquely their own.
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The post Lil Cherry & GOLDBUUDA Return with “Yummy 88,” a Mukbang Anthem and Music Video for the Culture appeared first on K Crush America Magazine.
