Courtesy of Vevo Originals Studios
Vevo, the world’s leading music video network, unveiled ALPHA DRIVE ONE’s new ‘Live from Vevo Studios’ performance of “BORN DIRE,” the title track from their second mini-album UNBREAKABLE: 少年 BEAST (read as UNBREAKABLE: FRAGILE BEAST). The performance follows the group’s first-ever live performance of “Talk to me,” and arrives the same day as the group’s first U.S. physical album, giving fans the chance to experience “BORN DIRE” in a brand new setting.
The ‘Live from Vevo Studios’ series offers emerging and established artists alike the chance to connect with fans through the art of visual performance. These artists can be their truest, most authentic selves with top-of-the-line audio and customizable lighting, further fostering the connection with their global fanbases, while building out their visual catalog.
The group’s second mini-album is now available as a physical album in the U.S., marking their first-ever U.S. physical album release. Alongside this, the group released the new digital version of the second mini-album, available worldwide so fans everywhere can enjoy it together. The digital album comprises a total of 10 tracks, including two new versions of the title track “BORN DIRE,” a Sped Up Ver. and a Slowed Down Ver., along with voice notes from the members.
Since making a powerful debut in January 2026, ALPHA DRIVE ONE has quickly emerged as one of the year’s stand-out rookie groups. With their latest album UNBREAKABLE: 少年 BEAST, the group explores the growing pains of aging in the public eye, with “少年 BEAST” being a symbol of how they feel the world sees them. The group’s second mini-album sold 1.13 million copies in its first week of the release, according to Hanteo Chart, taking the group’s cumulative album sales – including their debut album EUPHORIA – over the 2 million mark.
The title track “BORN DIRE” depicts ALPHA DRIVE ONE’s own intense identity. Reinterpreting the raw energy of British rave and punk genres in a modern way, it features bold sounds that push traditional boundaries, as well as rough textures and explosive energy. Live From Vevo Studios” performance of “BORN DIRE.”
A stark contrast from ALPHA DRIVE ONE’s introspective Live from Vevo Studios performance of “Talk to me,” “BORN DIRE” shows off the group’s harder side with an explosion of attitude. ALPHA DRIVE ONE pulls out all the stops on “BORN DIRE” with a fiery, perfectly choreographed number while bathed in fierce red and white lighting.
United as one team, ALPHA DRIVE ONE is racing toward the pinnacle of global K-pop, firmly establishing their presence as “2026’s top rookie.”
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, The Roku Channel, Pluto TV, Amazon Prime Video, VIZIO WatchFree+, Foxtel, Hulu + Live TV, Sling Freestream, and Rakuten TV.
Vevo Originals are the world’s best music performance videos – captured by Vevo Studios and approved by artists themselves.
Crafted in partnership with today’s stars and tomorrow’s icons, we put creativity center stage to give fans more of the music content they love: from exclusive studio sessions to immersive visual worlds.
For over a decade, we’ve been setting the standard in music content with an obsessive eye for quality and a network of unparalleled reach and scale.
From Shaboozey to KATSEYE, ENHYPEN and Ariana Grande – our roster speaks for itself.
Artists as they want to be seen and heard.
ALPHA DRIVE ONE, also referred to as ALD1, emerged from Mnet’s global K-POP debut project BOYS II PLANET on September 25, 2025, backed by over 26 million votes from fans across 223 regions and countries. United as one team, ALPHA DRIVE ONE is racing toward the pinnacle of global K-pop.
The name ALPHA DRIVE ONE reflects the group’s core values and identity. ALPHA represents their mission to be the best, DRIVE embodies passion and initiative, and ONE signifies unity as an official team. True to their name, the group aims to deliver the most powerful emotions and energy that K-pop can offer — what they define as K-pop Catharsis.
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The post Vevo and ALPHA DRIVE ONE Unveil New ‘BORN DIRE’ Performance of ‘Live from Vevo Studios, as Group Releases First U.S. Physical Album appeared first on K Crush America Magazine.
