STREAM THE ALBUM HERE; WATCH THE MUSIC VIDEO HERE
Courtesy Of THEBLACKLABEL
Global K-pop group MEOVV (My Eyes Open Wide) — SOOIN, GAWON, ANNA, NARIN, ELLA — released their highly anticipated single album, “GO HARD,” out now via THEBLACKLABEL / Capitol Records. Stream the album HERE. Along with the single album, MEOVV also unveiled the official music video for “GO HARD.” Watch the official music video HERE.
Featuring the title track “GO HARD” alongside “Indestructible,” the two-track single album delivers a coming-of-age message rooted in self-discovery, resilience, and the courage to move forward. We all face moments when the path ahead is uncertain and we begin to waver, stumble, or doubt ourselves. In those moments, “GO HARD” serves as a reminder to trust yourself, keep moving, and forge a path of your own.
“We’re strong, confident, and cool, but we also have moments when we feel vulnerable or face challenges,” said ELLA. “We want MEOVV to be a group that embraces both the highs and lows of life, so our fans can truly relate to our music and feel a genuine connection with us. We hope our songs can touch their hearts.”
The title track “GO HARD” captures the raw emotions of youth and an unapologetic sense of confidence, pairing powerful beats with melodic vocals for an upbeat anthem of courage in the face of doubt. Its music video is an emotional coming-of-age story that begins in an institutional setting, mirroring the pressures and expectations of growing up, before MEOVV breaks free to reclaim their freedom, individuality, and self-expression.
The single album’s second track, “Indestructible,” explores rebuilding yourself after a broken heart and finding the strength to emerge stronger on the other side. Further bringing their own perspectives into the project, NARIN, GAWON, ELLA, and ANNA contributed to the songwriting across “GO HARD” and “Indestructible,” adding a more personal dimension to the single album’s themes of growing up, resilience, and self-discovery.
Across the release, MEOVV delivers a message of encouragement to today’s youth, championing individuality, confidence, and the courage to define yourself on your own terms through their signature sound.
Since making their debut, MEOVV has quickly established themselves as one of K-pop’s rising global forces. “GO HARD” follows the group’s most recent EP, “BITE NOW,” which debuted at No. 7 on Billboard’s World Albums chart and No. 26 on the Top Album Sales chart, while marking the group’s biggest first-week sales to date. With “GO HARD,” MEOVV continues to build on that momentum, showcasing another side of the group while further expanding their musical identity.
(From left: GAWON, ELLA, SOOIN, NARIN, ANNA)
Courtesy Of THEBLACKLABEL
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Fierce, feverishly buzzing, and fabulously chic, MEOVV are clawing their way to the top of K-pop’s new generation. Pronounced “meow,” the multinational quintet — SOOIN, GAWON, ANNA, NARIN, and ELLA — is the debut girl group from THEBLACKLABEL, creatively led by label founder and mega-producer Teddy “TEDDY” Park (BIGBANG, G-Dragon, 2NE1, BLACKPINK).
MEOVV have lived up to that lineage from their first single, “MEOW,” a bilingual pop anthem that earned 5.1M global streams in its first week, roared onto Billboard’s World Digital Song Sales chart (No. 10), and whose video logged over 10 million YouTube views in 48 hours. Then came “BODY” — a warning to rivals complete with signature cat-claw choreography — and the R&B-infused “TOXIC,” revealing the group’s emotional side and incredible vocal range. Just three months after their debut, MEOVV displayed stage presence beyond their years at 2024’s MAMA Awards in Osaka and took home the award for “Favorite Rising Artist.” Most recently, MEOVV went beast mode with the release of their second EP album, BITE NOW, which displayed the group’s unyielding grit and unwavering resolve. The album debuted at No. 7 on World Albums and No. 26 on Top Album Sales on Billboard.
Standing for “My Eyes Open Wide,” MEOVV embodies the dynamism and authenticity of young stars in control of their artistry. The group’s members, who are already racking up songwriting credits, hail from South Korea, the US, and Japan, and possess both unique identities and an indestructible bond. Together, they present a duality that’s at times razor-sharp and at others effortlessly smooth, while breaking down barriers and actualizing their dreams. Armed with sweetly savage charms, MEOVV is pointedly yet softly piercing through hearts.
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