On July 15, Sunmi has returned with her single "Forever July"

 A Love That Arrives Unexpectedly Like the Summer Monsoon.

Sunmi reinterprets summer—a season usually remembered for scorching heat or refreshing vibes—as the dampest and cruelest time of year. Her new song, "Forever July," likens the sudden arrival of love and the unsettling flutter of excitement it brings to a monsoon season that barges in like an uninvited guest during what should be sunny days. 

Built upon a UK Garage beat, the track blends a danceable rhythm with soft, hazy instrumental textures, delicately capturing both the humid atmosphere of the season and the emotions of love.

Sunmi’s unique perspective—focusing on the hidden side of summer rather than its familiar imagery—is further expanded through the music video. The video evokes empathy by portraying the gritty realities of a summer day: hair disheveled by humid air, trousers soaked in rain, and the frustrations of a romance that refuses to go as planned. It completes a sensory narrative by visually representing the feeling of love slowly becoming submerged, much like the relentless, unavoidable monsoon rain.