POW has returned with their single album "FLAVOR" on July 28,  capturing the most sensual colors of this summer.

"FLAVOR" is an album that unfolds POW’s unique refreshing sensibility under the concept of 'POW Beauty Factory.'

By reinterpreting the summer emotions each of the five members feels through colors and flavors, and capturing them like a single beauty collection, the album completes POW’s signature sensual summer.

Yorch took charge of the overall production for this album, showcasing his further developed musical capabilities as an in-house producing artist. 

The title track, 'Flavor,' is a song where brightly sparkling synth sounds and a lively, bouncy beat harmoniously blend over POW’s signature comfortable and refreshing vocal tone. With an attractive melody that anyone can naturally immerse themselves in, combined with lyrics that capture the sincere emotions and individuality of the POW members, the song vividly portrays the group’s unique color.