BABYMONSTER are officially back with their bold and daring new digital single, “DESERVE”. The track captures a softer side of the group through delicate vocals, heartfelt lyrics, and an emotionally resonant sound.  Blending ethereal melodies with nostalgic retro influences, the track reflects on past memories and offers a sincere wish for happiness to a former love. Its soaring chorus underscores BABYMONSTER’s vocal range and versatility, revealing a new dimension of the group’s artistry. The single arrives alongside a cinematic music video that captures the song’s dreamy, reflective atmosphere.

The music video has achieved over 10 million views in less than 24 hours. “DESERVE” follows BABYMONSTER’s recent single, “SUGAR HONEY ICE TEA,” which has quickly become a fan favorite. The accompanying music video marks the group’s 17th video to surpass 100 million views, further underscoring their massive global reach. The group also recently surpassed 10 billion cumulative views on YouTube, becoming the fastest K-pop girl group to reach the milestone and only the second group to do so after BLACKPINK.

Both “DESERVE” and “SUGAR HONEY ICE TEA” follow the release of BABYMONSTER’s latest mini-album, CHOOM, which reached the Top 20 of Billboard’s U.S. World Albums chart. The music video for the mini-album’s title track has also surpassed 200 million views, adding to the group’s growing list of digital milestones.